Siobhan Richmond

Freelance Strategy Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Hello, I’m Siobhan, a freelance Strategy Director based in London. I’m a Strategist with a BA in Advertising and Brand Management and over 10 years experience in communications agencies in London, New York, and Manchester. I began my career in digital and analytics, before moving to join some of London’s best integrated agencies, specialising in fashion and lifestyle. I’ve had the pleasure of working with some amazing brands, many of whom have been brave enough to break the rules and codes of their category to not only survive, but thrive in an increasingly challenging retail landscape. I describe myself as a multi disciplined strategist - long term brand strategy, seasonal campaign, always-on strategy, content or social strategy. I’m equally comfortable working alongside media specialists to understand the right channels for messages and measuring effectiveness. I believe in the importance of data and measurement. My role has always included finding ways to link communications with both long term shifts in brand, as well as shorter term commercial goals.

Locked Pro Plan feature

Skills

  • Content Strategy
  • Social Strategy
  • Brand Strategy
  • Creative Strategy
  • Planning
  • Advertising
  • Marketing
  • Strategy
  • Insights
  • Analytics

People I’ve worked with

Companies I’ve worked with

  • Spring Studios

    Spring Studios

    • Design
  • Portas

    Portas

    • Design
  • YOUTH MODE

    YOUTH MODE

    • Music
  • ODD

    ODD

    • Marketing & PR

Work history

2019

Strategy Director

Portas

Dec 2018 - Jun 2019
  • London, United Kingdom
  • Full Time
  • Sainsbury's Tu / Habitat / Westfield / Church's

2018

Strategy Director

ODD

Jun 2018 - Nov 2018
  • London, United Kingdom
  • Full Time

2018

Senior Strategist

ODD

Sep 2015 - May 2018
  • London, United Kingdom
  • Full Time
  • F&F / Benefit Cosmetics / Levis / Dr Martens / Eastpak / Fraser Hart / Regenerate / River Island

2014

Senior Strategist

Holler London

Jan 2014 - Jul 2014
  • London, United Kingdom
  • Full Time
  • Red Bull / The Co-operative / Contiki / BEAR

2013

Senior Strategist

Spring Studios

Oct 2012 - Jul 2013
  • London, United Kingdom
  • Full Time
  • Strategy Lead for Target US designer collaborations including Phillip Lim for Target and Peter Pilotto for Target. Bally / Versace Versus / Hunter Gather / Just One Eye / Sacoor Brothers / Target