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SEAT ITV idents

Fully responsive game design for the SEAT ITV idents sponsorship to promote the SEAT Ateca at

Putting you at the front line of the investigation, the Missing Car game uses the setting of the show together with clues to solve a mystery.

Developing week-to-week, you can save your progress, share on social media, and most importantly, be in for a chance to win by closing the case. Every week would feature a specific product feature.

A nice breakdown of the UX can be seen here:


John Brock

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  • Art director/creative design lead

Project Tags

  • digital
  • game
  • campaign
  • sponsorship

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