I’m an award-winning creative copywriter who has delivered striking concepts,
share-worthy digital work and seductive copy for a huge number of brands.
I enjoy working in larger teams and on bigger multidisciplinary projects, particularly those involving UX. Stints as a freelancer have made me adaptable to new working environments and able to forge strong relationships very quickly. I’m experienced in leadership roles and love mentoring and overseeing junior creatives so they can realise their potential. I’m happy to be client-facing and have solid presentation skills, including editing video.
Before I moved into advertising, I was a journalist. As brands now need to produce compelling content online and in social media, my grasp of editorial principles and storytelling come in handy. Not so helpful – I once worked on an oil rig.
Projects credited in
- SEAT ITV identsFully responsive game design for the SEAT ITV idents sponsorship to promote the SEAT Ateca at www.missingcar.com Putting you at the front line of the investigation, the Missing Car game uses the setting of the show together with clues to solve a mystery. Developing week-to-week, you can save your progress, share on social media, and most importantly, be in for a chance to win by closing the case. Every week would feature a specific product feature. A nice breakdown of the UX can be seen here:
Skills
- Copywriting
- Copywriting Editorial
- Editing Copy
- Concepting Ideas
- Content
- Social Media
- Creative Direction
- Advertising
- Marketing
- Ad Copywriting