Selling loans to people who don’t like loans

  • Nick Emmel
  • Laura Jordan Bambach
Sensible loans for sensible people

Yes, one exists. We helped the peer-to-peer savings and loans digital business Zopa launch their first advertising campaign. They wanted to advertise their competitive loan product, but in the payday loan market we had to make sure people realised we weren’t sharks charging ridiculous interest rates.

A 30s TV campaign ran in the North of England and sparked an immediate reaction as people went online to register.