SheaMoisture UK Valentine's Day #SheaLove Event & Digital Activation

Creative direction, strategy and implementation of a London based gifting even on Valentine's Day week. Including Influencer outreach, community competitions, video production, photography and management of the graphics team. Also worked on the day as a Events Manager, as well as supporting with live social media coverage. Work produced whilst white-labelling for London based, Sparkle PR. I was part of the Digital Team for the UK launch of SheaMoisture into Boots, Superdrug and Lookfantastic for two years.