Sideways Dictionary

Sideways Dictionary is a collection of fun, easy-to-understand analogies that help explain complicated technology terms. Use it to look up tech terms of all kinds, vote for the definitions you like best, and even add your own.

Creative Lab helped our friends at Google Jigsaw bring this project to life by writing, art directing, and producing two short animations. One to introduce the project, and a second to help people get in the right mindset to write and contribute analogies of their own.

Creative agency:
Google Creative Lab London

Creative:
Hana Tanimura Justin Li

Animation: NOMINT

Sound design: Jungle Studios

Team Credits

Hana Tanimura

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  • Senior Designer at Google Creative Lab
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Justin Li

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  • Creative Team Lead at Google Creative Lab
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Companies

  • Google

    Google

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    • Technology

Project Tags

  • Google Creative Lab
  • tech
  • creative direction