Our Hackney-based football team, Sirens FC wanted to do something a bit different for our kit launch (for less than £200), and the results are quite ridiculous!
The shoot took place inside Pillars Brewery in Walthamstow, where our whole team took a freezing cold plunge into a common garden paddling pool - with such a hilarious contrast to the end result, we thought we'd share with you as could be of interest to a wider audience.
"The idea came when we decided to take the game off the pitch to collectively come together as a team to celebrate our namesake and embody a real-life Siren, and create a mystical scene to bring our new kit to sea-like waters" - Morfo Peyiazis, Co-Founder of Sirens FC. Originating from the Greek mythology story of Homer's The Odyssey, a Siren is a water-creature who captures their opponent.
"With this shoot, we wanted to shed a light on what teams can create with minimal budget and one crazy idea. Enlisting help from the Sirens FC network to bring the idea to life, including photographer Stuart Harper, the result was beautiful photography - a stark contrast to the not-so-glamorous setting of a brewery, a 12ft garden paddling pool and a whole lot of freezing cold water" - Georgy Rogers, Co-Founder of Sirens FC.