Sixt "Jamaica"
In November 2017 talks to form Germany’s next coalition government collapsed when one party (FDP) walked out of marathon negotiations after four weeks. Sixt – known for provocative political campaigns – stroke again. With a print ad in Germany’s biggest newspaper Süddeutsche Zeitung the very next day. The flanking facebook post became the most successful in Sixt’s history, making a small contribution to winning the GWA Grand Effie in 2018.
The headline reads: "4 weeks for nothing. Even Sixt isn’t that cheap."
"A motif that makes clear how Sixt has managed to set new highlights and make precise landings over decades. A prime example of daily and popular communication in daily newspapers. No politician and no current topic is safe from Sixt." – Niklas Frings-Rupp, owner of Miami Ad School Europe, Hamburg in his jury statement at the Awardshow Print Ad of the Year
