This week sees the launch of the EYH’s ‘Sleep Out’ OOH campaign, with creative provided by WCRS and media donated by Jack. The annual national event challenges participants to face the cold of a winter night and swap their bed and blankets for a sleeping bag and cardboard mat, fundraising for homeless young people in the UK. Although the event does not aim to replicate homelessness, it provides an insight into what it might be like.
Sleep Out is a night of two halves: a team-spirited feel-good celebration in the first part of the night, before the harsh reality of sleeping outdoors in the UK winter sets in.
The posters – illustrated by Oli Frape - depict the dichotomy of Sleep Out through a vivid-toned positive description, alongside a creeping negative shadow version, which hail to the challenging nature of the event.
The campaign will appear on 110 sites across the UK, from Bristol to London and Edinburgh - kindly provided by Jack.
Sleep Out’s 16 UK-wide events in October and November are expecting more than 3,000 participants and aims to raise £1.5million, in support of some of the 86,000 young people that experience homelessness in the UK every year.
The campaign will run from 1/10/18 until 14/10/18.