Descending on London from Manchester in 2009, Katie studied history of art at the Courtauld Institute, then bagged a master’s in fashion marketing before taking a bracing dip in the creative sea with WGSN, the Other Art Fair and Protein. She came to Zetteler to assist the growing team in the summer of 2015 and was swiftly upgraded to marketing executive when we realised that not only is she boundlessly energetic and unshakeably positive at all times but she also has a gift for social media and marketing strategy. After three years and a lot of hard work, Katie is now our communications manager overseeing the strategy and voice of Zetteler (as well as Zetteler Films and the Z-List) on all our social channels, coordinating editorial for our New + Ideas pages, and effectively gluing all the diverse bits of our company together.
katie@zetteler.co.uk
Projects
- Design CanFor too long the design industry has been the domain of a privileged few with 78% of its workers male and only 13% of employees from BAME backgrounds. A new campaign and online tool, called Design Can, aims to disrupt the status quo, equipping every single person in the industry with the tools to make a difference.
- Intoart goes into fashionSometimes fashion can have a bit of an originality problem. In an industry that’s increasingly trend-led, ideas and aesthetics get disseminated from haute couture down to the high street, then from street fashion back up the chain again. Yes, there are innovators, but a lot of the time it can feel like following the herd. But a new collaboration between Intoart, the south London art collective formed of artists with learning disabilities, and 234-year-old luxury knitwear brand John Smedley is to
- BEEMEstablished by industrial designer Samuel Wilkinson and experienced lighting entrepreneurs Chris Stimson and Bujar Shkodra, BEEM is a new collection of unique high-impact, low-energy light bulbs. Launching at Milan Design Week 2018, the debut BEEM collection comprises two LED lights – the curved-stick Smile and cloud-like Nimbus – both of which have been designed by Wilkinson to combine the best of modern lighting technology with convention-busting contemporary design. Both bulbs are designed to be endlessly configurable, and can be positioned in public spaces such as bars and restaurants singly or in combination to create striking lighting effects. Engineered to emit a warm glow rather than a stark glare, Smile and Nimbus are the first products in BEEM’s range of Samuel’s modern, nuanced and graphic bulb designs. WHAT WE DO FOR BEEM Given Samuel’s record in lighting design (his award-winning Plumen 001bulb was the Design Museum’s Product and Design of the Year), our collective ears pricked up when he approached us with his plans for BEEM. We’re looking forward to helping Samuel, Chris and Bujar shake up the lighting scene with their bold new brand, and are supporting them throughout the launch and Milan show.
Projects credited in
- Design CanFor too long the design industry has been the domain of a privileged few with 78% of its workers male and only 13% of employees from BAME backgrounds. A new campaign and online tool, called Design Can, aims to disrupt the status quo, equipping every single person in the industry with the tools to make a difference.19
- Ship of Fools - Paul Kindersley at SelfridgesPaul Kindersley – artist, YouTuber and make-up enthusiast extraordinaire is debuting an ambitious new series of performances at Selfridges with SKIP Gallery until 31 March.22
- The bias withinFirst step in dismantling structural racism and sexism? Acknowledging where we are complicit. Next up in a regular series of essays for us lucky folk at Zetteler, clinical psychologist Dr Jessica Munafo sheds some light on unconscious bias in business and guides us through the process of tackling the prejudices embedded deep in our brains so we can untangle them from our decision making.25
- A Glimpse of the futurePush the shelves in a certain London newsagents this Fairtrade Fortnight and a revolving door will whisk you into a secret hot chocolate salon serving up the stories of empowerment for female farmers in West Africa alongside mugs of delicious cocoa. This tantalising treat is the work of Glimpse, a collective of creative people using their immense talent to dream up exciting, heart-melting and buzz-worthy projects for charities and progressive causes – and the latest addition to the Zetteler clie7
- Dispatches from the Department of Non-BinariesFikra Graphic Design Biennial in Sharjah, UAE, is the first event of its kind in the Middle East, at a time when creativity in the region is thriving. Its organisers – the graphic design studio Fikra – are on a mission to challenge our perception of the discipline, investigating its impact on past narratives, its present-day influence and how it can be employed as a tool for imagining radical visions of the future. For the biennial, which opens on 9 November at the soon-to-be-demolished modernis2
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Skills
- Marketing