Social Content Series | Cinemagraphs | MOO, 2018

  • Sarah Brand
  • Ka-Lok Ho

A collection of looping cinemagraphs created for MOO organic and paid social channels, including sponsored Instagram posts. Each video was created to highlight a unique product offering at MOO: spot gloss finish on business cards, new DL flyers and new soft cover journals. We wanted to experiment with cinemagraphs and also challenge ourselves to make simple, eye-catching social videos which didn't necessarily have to have high production values or take lots of time/resource to shoot.

Responsibilities: Content ideation, Content production, Prop Sourcing, Styling, Art Direction