Social Media Campaigns
LETSMEMO's marketing focus was to create a community of like-minded people, and what better way to find them then on social media. Together with a marketing team of two, and head designer we have brainstormed and came up with various campaign briefs for different occasions & holidays. My role was then to execute them.
MY ROLE
Designer – research, design, templates handover
While I collaborated a lot with marketing team on social media campaigns, my range of other responsibilities meant I couldn't allocate most of my time on creating various graphics, and sourcing imagery. That said, I needed to create design templates that could be then edited by our marketing manager, without having to learn new programs. We chose Canva as the easiest tool for them to work with.
As an added bonus, I shared my art direction board on Figma with the team, and sourced imagery for them to use as backgrounds. I've also created multiple gradients as a base for the designs.
In LETSMEMO's attempt to build a bigger community and gain new beta users (just before a new academic year has started), we have decided to create a 'Back to school' campaign. The campaign's aim was to introduce people to LETSMEMO, and to the new decentralised technology that it is built on, and also to show them there's a better way to store their precious memories. An innovative, private space when they can be themselves and share with only those they choose and love.
As a deliverable for the project, I have came up with 2 graphics that were then used across all social media platforms, and a short 'Back to school' video that was then promoted on Instagram, and gained over 3.5k views (LETSMEMO's following at the time was at around 200).
Companies
LETSMEMO
- Technology