Projects
- LETSMEMO – mobile app launch & redesignLETSMEMO is pioneering the new way to build and own our most treasured moments. It’s a simple, creative platform built on decentralized Web 3.0 technology, where data sovereignty is key. With LETSMEMO, privacy is no longer unknown or scary. It is transparent and empowering.
- Web design & art direction for LETSMEMOLETSMEMO is a creative app for modern day parents who want to capture and save special moments without compromising their child's digital footprint. It is built on Web 3.0 decentralised technology where data sovereignty is key. LETSMEMO's founder came up with the idea once she became a parent, and didn't have a safe and trusted place to store moments with her children. She'd use social media for herself, however didn't feel it's right to post anything about the kids, especially without their co
- Social Media CampaignsLETSMEMO's marketing focus was to create a community of like-minded people, and what better way to find them then on social media. Together with a marketing team of two, and head designer we have brainstormed and came up with various campaign briefs for different occasions & holidays. My role was then to execute them.
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Work history
DesignerAvant Arte
- London, United KingdomFreelance
– Supported Senior Artist Partnerships Manager & Head of Content on deck design and brand design for content.
– Collaborated with Design & Marketing to come up with breakthrough concepts.
– Designed & delivered pixel-perfect mockups for new concepts.
– Assisted Marketing with content design for social media.
– Worked with Head of Design on brand guidelines.
– Met ad hoc design needs of various teams of the organisation (e.g. video editing, photo retouching, mock ups).
Digital DesignerLETSMEMO
- London, United KingdomFull Time
– Worked directly with Marketing & Engineering to take a social app from private beta to App Store launch.
– Conducted benchmark research on competitor product’s features & design, and presented findings & design recommendations to Chief Design Officer (CDO), Founder and Marketing Managers.
– Worked with CDO to research, design and deliver new user onboarding, content co-creation, and sharing experiences.
– Managed one-to-one & questionnaire-style UX & usability testing, followed by a collaboration with CDO on a UX report.
– Built UX prototypes, designed high-fidelity mockups, and collaborated with Engineering to deliver implementations to design specification within deadlines.
– Worked closely with CDO to design a website introducing potential users to Letsmemo, and focused on building a community.
– Collaborated with Marketing Manager to autonomously deliver multiple social campaigns from concept through completion.
– Was responsible for the delivery of a variety of cross-media projects.
– Delivered an ambassador pack containing informational media & background for influencer marketing.
– Partnered with CDO to set and document brand guidelines, and establish brand’s art direction.
– Designed & delivered an Instagram filter for raising brand & concept awareness with Spark AR Studio.
– Worked on concept features, storyboards, and mood boards.
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Skills
- Graphic Design
- Photography
- 3D Modeling
- 3D Animation
- Infographic Design
- Logo Design
- Illustration
- Storyboarding
- Prototyping
- Wireframe Creation
Education
B
B
BSc Digital DesignBrunel University London
- London, United Kingdom