Social Media Content: St James's

The aim of the multi-platform content strategy by the Crown Estate was to report on the historic area of St James’s and position it as a contemporary hub of fashion, food and art. My role as journalist and copywriter was to create extensive weekly digital content for stjameslondon.co.uk. This involved reporting on local events, writing new restaurant profiles and shop openings, more generally giving one of central London’s most prestigious neighbourhoods a digital presence.