Soho Works re-brand

In 2019, as Creative & Content Director of Soho House, I led the art direction for the rebranding of Soho Works as the co-working business prepared to embark on a global expansion. The brief was to show off the beautiful vast spaces, but to inject a sense of intimacy and life. Below are a selection of images from the White City Soho Works site, photographed by Mariell Lind Hansen, currently being used across all digital and social platforms. This direction will be replicated for future openings across London, New York, Los Angeles and Hong Kong over the coming months.