Belinda White

Belinda White

Creative Brand DirectorLondon, United Kingdom
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Pip Jamieson
Aaron Christian
NastPlas Team
Belinda White

Belinda White

Creative Brand DirectorLondon, United Kingdom
About me
Creative and content director with several years’ senior management experience in the luxury, fashion, lifestyle and hospitality sectors. Positions held include: Creative & Content Director of Soho House, Luxury Editor of The Telegraph; Digital Fashion Director of The Telegraph; Freelance Fashion Stylist; Contributing Fashion Editor of Glamour; Fashion Assistant at British Vogue.
  • Cowshed re-brand
    Cowshed re-brandIn 2019 I worked on the re-brand of Cowshed, concepting the art direction of the launch campaign photographed by Joss McKinley, and a brand film telling the story of Cowshed from its launch 20 years ago, to the present day.
  • Telegraph Luxury magazine
    Telegraph Luxury magazineIn 2013, I developed and launched a digital channel and large-format Saturday magazine supplement for The Telegraph focussing on the world of Luxury. I was editor-in-chief for five years working with a broad team of contributors, including creative director Sam Walton, across subjects including fashion and jewellery, design and motoring.
  • Kettner's re-launch
    Kettner's re-launchTo mark the re-opening of London's oldest French restaurant, Kettner's in Soho, I connected, researched and edited a book of short bedtime stories written by Kate Finnigan with each chapter telling a tale from its historic past. The books can be found around the restaurant and in all the hotel bedrooms. In advance of the opening, we also made a short, illustrated booklet of historical highlights: Kettner's Has Lived!
  • House Notes magazine
    House Notes magazineHouse Notes is a monthly magazine aimed at the members of the diverse Soho House community worldwide. Produced in-house, the content is largely focussed on showcasing members and dissecting issues and topics of interest to them, alongside news about Soho House and monthly member event listings. Across 2019 we ran a variety of new initiatives including the '27 U27' issue, a new annual list spotlighting 27 leading lights from the Soho House Under 27 membership; the 'You' issue, in which every si
  • Soho Works re-brand
    Soho Works re-brandIn 2019, as Creative & Content Director of Soho House, I led the art direction for the rebranding of Soho Works as the co-working business prepared to embark on a global expansion. The brief was to show off the beautiful vast spaces, but to inject a sense of intimacy and life. Below are a selection of images from the White City Soho Works site, photographed by Mariell Lind Hansen, currently being used across all digital and social platforms. This direction will be replicated for future openings
  • House launch films
    House launch filmsEvery Soho House has its own personality reflected by the community that lives there and its surrounding neighbourhood. Each one of their House launch films has its own brief to reflect this diversity...
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Projects credited in
  • Soho House Pioneers Issue
    Soho House Pioneers IssueFor Soho House & Co - The issue marks the launch of first Soho House Pioneers awards, together with RIMOWA, celebrating 13 Houses members around the world , whose work is pushing boundaries and changing perceptions. House Notes Redesigned / Jasper van den Bosch , Ellen Jonsson Production Manger : Joanna Dunk And I had the pleasure to photograph Lindsay Jang, founder of yardbird yakitori and ronin_hk restaurants.
  • Editorial Direction
  • Content Strategy
  • Art Direction
  • Styling
  • Magazine Editing
  • Digital Content
  • Copyediting
  • Concept Creation
  • Team Management
  • Creative Leadership