Solace Women's Aid

One of the most harrowing domestic abuse statistics in the UK is that it takes a woman on average 7 years to leave an abusive relationship. Solace Women’s Aid helps women to escape abusive relationships and their aim was simple; raise awareness of the 7-year statistic and encourage donations towards their Christmas campaign, money which allows them to help more women leave sooner. So we came up with the idea to take The 12 Days of Christmas and turn it into The 7 Years of Christmas, making a film which highlighted the long-term hell of living with an abuser. We used animation to allow us to move seamlessly through time and create an atmosphere which started off festive and gradually became frightening. For the musical element of the film collaborated with Self Esteem, a Brit nominated artist, who is equally well known as a singer and a passionate advocate of women’s rights. Our film ultimately helped Solace surpass their fundraising target by almost 34% during the most economically challenging Christmas period in living memory.