I’m a London-based Senior Art Director with over 15 years of experience working in the advertising industry.
Having spent most of my career working at ad agencies across South Africa where you have to get stuck in to every aspect of the job, I consider myself to be a hands-on art director with a passion for graphic design. I’ve spent time working in Above-The-Line, B2B, Social, Big Tech and Digital-First agencies based in Africa, Asia, Europe and the UK, and one guiding principle I’ve learned that unites all of these tributaries is that The Idea is king.
I'm a positive person and love meeting and getting to work with other talented creatives, championing a sense of culture within my work environment, and treating people fairly and with kindness first is a core pillar of my professional personality.
When I’m not at my laptop you can find me with a menu in hand at new restaurants around east London (a healthy obsession) or gazing intently at brushstrokes in one of the city’s many fabulous art galleries.
Projects
- Solace Women's AidOne of the most harrowing domestic abuse statistics in the UK is that it takes a woman on average 7 years to leave an abusive relationship. Solace Women’s Aid helps women to escape abusive relationships and their aim was simple; raise awareness of the 7-year statistic and encourage donations towards their Christmas campaign, money which allows them to help more women leave sooner. So we came up with the idea to take The 12 Days of Christmas and turn it into The 7 Years of Christmas, making a f
Work history
Senior Art DirectorAmazon
London, United KingdomFreelance
Conceptualising innovative advertising and shopping experiences across the Amazon media landscape for a multitude of entertainment brands such as Warner Brothers and Universal, as well as toy brands such as LEGO and Playmobil.
Senior Art DirectorAmazon
- London, United KingdomFreelance
+ Show more
Skills
- Creative Conceptualisation
- Art Direction
- Graphic Design
- Team Leadership
- Presentation Design
- Client Presentation
- Social Media Advertising
- Advertising
- Adobe Creative Suite
Education
V
V
Bachellor of Arts in Brand Communications and Advertising Field Of Study Art DirectionVega Brand Communications School
- Johannesburg, South Africa
Awards
U
U
Gold AwardUK Content Awards
Crisis Response Content Campaign of the Year for Solace Women's Aid.P
P
Gold AwardPromax Africa
Best Social Media Campaign for ShowMax Game of Thrones Season 8+ Show more