Projects credited in
- Solace Women's AidOne of the most harrowing domestic abuse statistics in the UK is that it takes a woman on average 7 years to leave an abusive relationship. Solace Women’s Aid helps women to escape abusive relationships and their aim was simple; raise awareness of the 7-year statistic and encourage donations towards their Christmas campaign, money which allows them to help more women leave sooner. So we came up with the idea to take The 12 Days of Christmas and turn it into The 7 Years of Christmas, making a f
- MINI Room with a ViewWe partnered Mini, with VisitEngland and Visit Wales to launch ‘A Room with a View’ promotion and assets. The 'A Room with a View' campaign allowed you to stay in a rooftop tent and wake up on the doorstep of some of the most iconic spots of natural beauty in the UK with the Mini Countryman. Locations include Durdle Door on the Jurassic Coast in Dorset; Cheddar Gorge in Somerset and Snowdonia in Wales.
- Night School: A free 8-week creative mentorship programmeNight School is a free 8-week workshop and mentorship programme to address the lack of diversity in the creative industry. In collaboration with award-winning London agency, The Brooklyn Brothers, Yellowzine have created Night School to help young, creative-minded people, aged 18-25, from ethnic minority backgrounds into the creative industry. The idea of the programme was in response to the underrepresentation of creative talent from minority backgrounds within the creative industry. Instead
Work history
Senior CreativeThe Brooklyn Brothers
- London, United KingdomFull Time
For over six years I worked as a Senior Creative at The Brooklyn Brothers. Their philosophy is simple - always be earned first, and all of the work I have done for them champions this guiding thought.
That work has been for challenger brands such as WaterWipes, for international brands including Icelandair and Inspired by Iceland and for iconic British brands like MINI. I specialise in ideas and copy and one of my great skills is my versatility.
I am as adept at creating and producing live events as I am writing scripts for broadcast, happy to switch between the punch of headlines or the slow-build of long copy, comfortable and confident making content across all forms of social. The through-line of all of this work is a genuine passion for storytelling which gets talked about.
Skills
- Copywiting
- Social Content
- Live Broadcast
- Live Performance
- Script Writer
- Creative Concepts
- Radio Campaigns
- Comedy Writing
- Experiential Activations
- Print Campaigns
Education
Bachelor of Arts (BA) Manchester Metropolitan University
- Manchester, United Kingdom
I received a First Class Degree in BA (Joint Hons) Creative Writing and Drama.
Awards
Best Automotive CampaignThe Drum
Awarded for our Feel MINI Electric campaign.Grand PrixThe Drum
For WaterWipes This Is Parenthood campaign.+ Show more