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Projects credited in

• MINI Room with a ViewWe partnered Mini, with VisitEngland and Visit Wales to launch ‘A Room with a View’ promotion and assets. The 'A Room with a View' campaign allowed you to stay in a rooftop tent and wake up on the doorstep of some of the most iconic spots of natural beauty in the UK with the Mini Countryman. Locations include Durdle Door on the Jurassic Coast in Dorset; Cheddar Gorge in Somerset and Snowdonia in Wales.
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  Night School: A free 8-week creative mentorship programmeNight School is a free 8-week workshop and mentorship programme to address the lack of diversity in the creative industry. In collaboration with award-winning London agency, The Brooklyn Brothers, Yellowzine have created Night School to help young, creative-minded people, aged 18-25, from ethnic minority backgrounds into the creative industry. The idea of the programme was in response to the underrepresentation of creative talent from minority backgrounds within the creative industry. Instead

Work history

Senior CreativeThe Brooklyn Brothers
Aug 2015 - May 2022London, United KingdomFull Time
For over six years I worked as a Senior Creative at The Brooklyn Brothers. Their philosophy is simple - always be earned first, and all of the work I have done for them champions this guiding thought. That work has been for challenger brands such as WaterWipes, for international brands including Icelandair and Inspired by Iceland and for iconic British brands like MINI. I specialise in ideas and copy and one of my great skills is my versatility. I am as adept at creating and producing live events as I am writing scripts for broadcast, happy to switch between the punch of headlines or the slow-build of long copy, comfortable and confident making content across all forms of social. The through-line of all of this work is a genuine passion for storytelling which gets talked about.

Skills

• Copywiting
• Social Content
• Live Broadcast
• Live Performance
• Script Writer
• Creative Concepts
• Radio Campaigns
• Comedy Writing
• Experiential Activations
• Print Campaigns

Education

Bachelor of Arts (BA) Manchester Metropolitan University
Aug 1998 - May 2001Manchester, United Kingdom
I received a First Class Degree in BA (Joint Hons) Creative Writing and Drama.

Awards

Best Automotive CampaignThe Drum
Awarded for our Feel MINI Electric campaign.
Grand PrixThe Drum
For WaterWipes This Is Parenthood campaign.

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