Think you have seen all that youth clothing has to offer? Think again.
Meet Mosh Balogun and Femi Falola, co-founders of Sons of the First Tribe (SOFT). A brand that mixes imagination and the reality of day to day life, examined through the lens of streetwear.
Behind the youthful aesthetic the message is actionable, ‘remind people that they have more power over their lives than they think, encouraging them to tap into their inner creative powers.’