Nicole McLennan

Client Specialist

Projects

Projects credited in

About me

Dedicated, determined and driven individual, who is reliable and has excellent communication and interpersonal skills. With a history in Marketing / Advertising (Ecommerce, digital and print), Account / Project Management, Customer Relationship Management and acquiring a BA (Hons) in Marketing and Fashion Management has provided me with transferable skills across all sectors. This has strengthened my in-depth knowledge in contemporary marketing, being a creative thinker and forward planner.

Skills

  • Client Service
  • Client Relations
  • Account Management
  • Microsoft
  • TOV
  • Client Retention
  • Marketing
  • Advertising
  • Social Media
  • Blog Content

People I’ve worked with

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Companies I’ve worked with

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  • The Dots

    The Dots

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    • Technology
  • M

    Metro UK & Evening Standard

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    • T

      Trend Council

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      • W

        WGSN EMEA

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        Work history

        Currently

        Client Services Specialist

        WGSN North America

        Jul 2017
        • United States
        • Freelance
        • · Exceed KPI targets aimed at increasing user engagement with WGSN services · Follow the WGSN retention wheel with existing clients to maintain and grow the relationship by regular contact with users to understand their business process, challenges and advise on how WGSN can service them · Arrange & deliver tailored training/workshop style meetings with clients · Partner with the Account Manager(s) to collaborate on account plans for all key/growth accounts · Be an expert on WGSN's range of products and services · Monitor the active user report and health check status of all accounts and be pro-active with contact · Ensure all customer and account information is recorded accurately in Salesforce and on the Account Management panel

        2017

        Client Specialist & Account Manager

        WGSN EMEA

        Jan 2015 - Jul 2017
        • United Kingdom
        • Full Time
        • · Exceed KPI targets aimed at increasing user engagement with WGSN services · Follow the WGSN retention wheel with existing clients to maintain and grow the relationship by regular contact with users to understand their business process, challenges and advise on how WGSN can service them · Arrange & deliver tailored training/workshop style meetings with clients · Partner with the Account Manager(s) to collaborate on account plans for all key/growth accounts · Be an expert on WGSN's range of products and services · Monitor the active user report and health check status of all accounts and be pro-active with contact · Ensure all customer and account information is recorded accurately in Salesforce and on the Account Management panel Account Manager for Educational Accounts · Renew accounts already subscribed to WGSN · Analyse monthly, quarterly and year on year usage to ensure growth · Conduct workshops with lectures and students on WGSN products · Understand their needs to know what WGSN products will benefit them and update key contacts on updates with WGSN

        2014

        Marketing & Social Media Executive

        Trend Council

        Mar 2014 - Apr 2014
        • United States
        • Freelance
        • 1 month start up consultancy contract. • Establishing a consistent platform for Trend Council on all social media (Facebook, Instagram, LinkedIn, Pinterest and Twitter) outlets • Created social media content in line with the website content, visuals and key trends that will inspire and generate awareness • Conducted intensive research in to the social media market to access what was current • Put together strategies for Trend Council to stand apart from competitors • Directed social campaigns from commencement to completion by working with the trend and creative team on captivating visuals • Worked with the Creative Director on designing banners and logos for each platform • Analysed performance and relayed back to Owner

        2014

        Media Sales Executive

        Metro UK & Evening Standard

        Dec 2011 - Mar 2014
        • United Kingdom
        • Full Time
        • Managing and growing accounts nationally and internationally such as Virgin Cruise, Virgin holidays, Butlins, TUI, Kuoni, STA Travel, Hays and Jarvis. This is achieved by scheduling compelling cross media campaigns (online and print) to reach the correct markets and attracting new markets.

        Education

        Currently

        2:2 BA (Hons) Fashion Management and Marketing

        University for the Creative Arts

        Apr 2012
        • United Kingdom
        • • Macro and micro marketing • Business management and marketing with a national and international perspective • Accessed markets, buying, forecasting, trend prediction and visual merchandising • Journalism - creative writing and reporting • Independent work: final project - a baby merchandise line for a well-known fashion house • 10,000 word Dissertation that explored the extent to which advertising exploits or empowers women's roles around the home • Computer Literate - Admirable skills in Microsoft Office programs including Word, Excel and PowerPoint and Outlook. Additional skills gained in Photoshop and InDesign