About me

Dedicated, determined and driven individual, who is reliable and has excellent communication and interpersonal skills. With a history in Marketing / Advertising (Ecommerce, digital and print), Account / Project Management, Customer Relationship Management and acquiring a BA (Hons) in Marketing and Fashion Management has provided me with transferable skills across all sectors. This has strengthened my in-depth knowledge in contemporary marketing, being a creative thinker and forward planner.

PostsProjectsExperienceTeam

Projects

• 2

  How does Google UK ‘Break the Internet’?Millennials, key social media influencers and a party. Read the full story here on WGSN Insider.
• 3

  Sons of the First Tribe: Streetwear, inner thoughts and reality collideThink you have seen all that youth clothing has to offer? Think again. Meet Mosh Balogun and Femi Falola, co-founders of Sons of the First Tribe (SOFT). A brand that mixes imagination and the reality of day to day life, examined through the lens of streetwear. Behind the youthful aesthetic the message is actionable, ‘remind people that they have more power over their lives than they think, encouraging them to tap into their inner creative powers.’ Check out the full interview on WGSN Insider.
• Anastasia Beverly Hills: the beauty brand creates foundation for all skin tones.From beige to ebony, the new line of foundation products from beauty brand Anastasia Beverly Hills appeals to a wide range of consumers. Read the full story here

Projects credited in

• 165

  This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Discover our 2020 list here This International Women's Day, we asked influential icons to nominate 10 trailblazing women who they believe are redefining the creator landscape. The result? A unique and incredible list of 200 trailblazing women breaking barriers and inspiring change! Only 36% of jobs in the creative sector are currently filled by women. At the top of the tree there’s an even bigger problem - women make up only 11% of Creative Directors. In an attempt to change this, our month-lo

Work history

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Client Services SpecialistWGSN North America
Jul 2017United StatesFreelance
· Exceed KPI targets aimed at increasing user engagement with WGSN services · Follow the WGSN retention wheel with existing clients to maintain and grow the relationship by regular contact with users to understand their business process, challenges and advise on how WGSN can service them · Arrange & deliver tailored training/workshop style meetings with clients · Partner with the Account Manager(s) to collaborate on account plans for all key/growth accounts · Be an expert on WGSN's range of products and services · Monitor the active user report and health check status of all accounts and be pro-active with contact · Ensure all customer and account information is recorded accurately in Salesforce and on the Account Management panel
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Client Specialist & Account ManagerWGSN EMEA
Jan 2015 - Jul 2017United KingdomFull Time
· Exceed KPI targets aimed at increasing user engagement with WGSN services · Follow the WGSN retention wheel with existing clients to maintain and grow the relationship by regular contact with users to understand their business process, challenges and advise on how WGSN can service them · Arrange & deliver tailored training/workshop style meetings with clients · Partner with the Account Manager(s) to collaborate on account plans for all key/growth accounts · Be an expert on WGSN's range of products and services · Monitor the active user report and health check status of all accounts and be pro-active with contact · Ensure all customer and account information is recorded accurately in Salesforce and on the Account Management panel Account Manager for Educational Accounts · Renew accounts already subscribed to WGSN · Analyse monthly, quarterly and year on year usage to ensure growth · Conduct workshops with lectures and students on WGSN products · Understand their needs to know what WGSN products will benefit them and update key contacts on updates with WGSN

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Skills

• Client Service
• Client Relations
• Account Management
• Microsoft
• TOV
• Client Retention
• Marketing
• Advertising
• Social Media
• Blog Content

Education

2:2 BA (Hons) Fashion Management and Marketing University for the Creative Arts
Apr 2012United Kingdom
• Macro and micro marketing • Business management and marketing with a national and international perspective • Accessed markets, buying, forecasting, trend prediction and visual merchandising • Journalism - creative writing and reporting • Independent work: final project - a baby merchandise line for a well-known fashion house • 10,000 word Dissertation that explored the extent to which advertising exploits or empowers women's roles around the home • Computer Literate - Admirable skills in Microsoft Office programs including Word, Excel and PowerPoint and Outlook. Additional skills gained in Photoshop and InDesign