This was a series of short videos for the South Bank Tower website (www.southbanktower.com) to highlight the luxury amenities, fantastic views and exciting local attractions surrounding the luxury apartments. Aerial cinematography from a helicopter captured the sleek modern design of the building exterior as well as its perfect setting amongst some of London's most iconic landmarks like St Paul's Cathedral and the London Eye. Day-to-night and night-to-day timelapse films were also made from several key apartments on different levels to demonstrate the unrivalled views of the River Thames and Central London so that potential buyers could see as close as possible what the view from their chosen apartment would look like. Short vignettes with actors were filmed to show off the luxury amenities on offer for residents such as the swimming pool, gym and rooftop gardens, as well as all the local sights and attractions like Borough Market and Bond Street.