Southern Comfort: Social Refresh

  • Adam Gordon
  • John Biggs

To align social with a product rebrand, Southern Comfort asked SHARE Creative to develop new look & feel and strategy for social delivery in the UK. A shift to a more premium look & feel with a focus on cocktails, country music and barbecue was implemented. Pinterest and Giphy accounts were launched, campaigns ran on YouTube and Spotify and an e-commerce store selling merchandise was also opened.