I'm an established songwriter and musician, published fiction author and have spent the last few years putting my creative skills to use in the worlds of digital marketing and journalism.
This has included devising and implementing social media strategies, writing content for websites, newsletters, blogs, flyers, banners and social media posts, and creating and publishing content using CMS.
Projects credited in
- The North Face: Instagram launchesSHARE Creative were asked to launch Instagram accounts in the UK and Germany to deliver localised content for The North Face. The team delivered the overall strategy, including look & feel and tone of voice, as well as the launch campaign itself, for both markets. SHARE also worked with local community managers on day to day posting on the feeds as well as organising and directing shoots to create content.
- Southern Comfort x DJ BBQSHARE Creative worked with chef / influencer DJ BBQ to create a fun summer campaign for Southern Comfort social media channels. The hero piece of content was an 8 minute barbecue feast video recipe house on DJ BBQ's YouTube channel and Southern Comfort's Facebook. In addition to the BBQ recipe video, a range of content including Spotify playlists, reaction gifs, cocktail recipes and promotions for upcoming festivals was executed. On Instagram a nine tile grid image was created with each post
- Southern Comfort: Social RefreshTo align social with a product rebrand, Southern Comfort asked SHARE Creative to develop new look & feel and strategy for social delivery in the UK. A shift to a more premium look & feel with a focus on cocktails, country music and barbecue was implemented. Pinterest and Giphy accounts were launched, campaigns ran on YouTube and Spotify and an e-commerce store selling merchandise was also opened.
Work history
Social Media ManagerRalph Creative
London, United KingdomFreelance
Helping run the global handles for Red Bull on Instagram, Facebook and Twitter.
Content ManagerSHARE Creative
London, United KingdomFreelance
Freelancing as a Content and Community Manager at digital agency Share Creative. This included ideation, content writing and community management/scheduling (through Sprinklr) for the likes of Jeep, Cisco, The North Face, Southern Comfort, Sky and Vans.
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Skills
- Advertising
- Marketing PR
- Music
- Writing
- Editing
- Blogging
- Creative
- Social Media Marketing
- Web Content
- Production Assistant
- Word
- Content and Media Writing
- Copywriting
- Social Meda Strategy
- Digital Strategy
- Concept and Ideation
Education
U
U
BA Creative WritingUniversity of Wolverhampton
- Birmingham, United Kingdom