Southern Comfort x DJ BBQ

SHARE Creative worked with chef / influencer DJ BBQ to create a fun summer campaign for Southern Comfort social media channels. The hero piece of content was an 8 minute barbecue feast video recipe house on DJ BBQ's YouTube channel and Southern Comfort's Facebook. In addition to the BBQ recipe video, a range of content including Spotify playlists, reaction gifs, cocktail recipes and promotions for upcoming festivals was executed. On Instagram a nine tile grid image was created with each post housing a separate piece of content, giving fans info on a full summer’s worth of food, drink and parties in one place.