Starbucks Pumpkin Spiced Latte Autumn 18

INVOLVEMENT: I created the ideas, designed, illustrated and animated an initial collection of 8 GIFs to promote the highly anticipated, annual classic Pumpkin Spiced Latte (PSL), the GIFs were such a success the client invested more budget into a further 2 collections of GIFs! HIGHLIGHTS: • Within 48hrs the gifs were shared 1 million times. A week later, we hit 4 million. By the end of the month we’d tipped 11 million with shares from the UK, France, India, Brazil Australia. • The campaign ended with 18.5million organic, totally opt-in shares of our gifs costing Starbucks a tiny £5k. That’s £0.0002 cost per view. • Based on our success Giphy commercialised their product offering, our US partners launched a Giphychannel and gifs are now part of our “always on”. • The GIFs invented a new advertising channel that delivered reach of 18.5m but most importantly, and surpassed sales of PSL to the point of sell-through by week three of our six-week campaign, all whilst maintaining positive sentiment and brand love of 85%. • The GIFs were such a success the client invested more budget into a new set of 8 for Halloween, and again reinvested in a new set of 10 for their Christmas Red Cups campaign. AWARDS: • Won: Best Social Strategy @ Campaign, • Shortlist: Festival of Media ‘Best Engagement Strategy