Carrie Mash

Carrie Mash

Partnerships Marketing Manager (past- Digital, Social Media & Content Director)London, United Kingdom
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Carrie Mash

Carrie Mash

Partnerships Marketing Manager (past- Digital, Social Media & Content Director)London, United Kingdom
About me
Creative, forward thinking, results-focused, strategic thinker with 12 years+ experience in digital, social media and content marketing across lifestyle, FMCG, automotive and food/retail verticals in fast-paced media and creative agency environments. I have a proven track record for successfully delivering award winning, integrated strategies and activations and pride myself on the strong relationships I build with my clients, agencies and teammates. Currently a Senior Account Director at Communicator London managing the Brown Forman portfolio and various other beverage brands.
Projects
  • Food Waste Fighting NPD Collaboration rescuing "Past Crop Beans" from otherwise going to waste
    Food Waste Fighting NPD Collaboration rescuing "Past Crop Beans" from otherwise going to wasteSo proud to announce our new CARAVAN COFFEE ROASTERS x Oddbox Rescue Blend coffee using Caravan's 'past crop' beans that may have otherwise gone to waste. It's been a real education, learning about the food waste issues that different industries face, outside of our usual fruit and veg. I'm so glad to be part of a company whose mission it is to fight this food waste, and be lucky enough to be in a position to help give these rescued products a good home.
Projects credited in
  • Starbucks Pumpkin Spiced Latte Autumn 18
    Starbucks Pumpkin Spiced Latte Autumn 18INVOLVEMENT: I created the ideas, designed, illustrated and animated an initial collection of 8 GIFs to promote the highly anticipated, annual classic Pumpkin Spiced Latte (PSL), the GIFs were such a success the client invested more budget into a further 2 collections of GIFs! HIGHLIGHTS: • Within 48hrs the gifs were shared 1 million times. A week later, we hit 4 million. By the end of the month we’d tipped 11 million with shares from the UK, France, India, Brazil Australia. • The campaign en
Work history
    Oddbox logo
    Oddbox logo
    Partnerships Marketing ManagerOddbox
    London, United KingdomFull Time
    Founded partnership marketing at Oddbox in 2021; scoping out the opportunity, devising and implementing Oddbox’s partnership strategy, including eCRM swaps, reciprocal inserts, social media collaborations, sampling, B2B collaborations, NPD and selling partner products as add-ons. Responsible for new business development and partner relationship management, negotiating commercial relationships and devising and project managing holistic co-branded marketing campaigns.
    Oddbox logo
    Oddbox logo
    Brand Marketing ConsultantOddbox
    London, United KingdomFreelance
    - Partnerships Manager - Managing Influencer marketing programme, developing 2021 strategy and improving efficiencies to more performance-based approach to maximise ROI and subscriptions - Implementing Brand Tracking reporting and managing social listening buzz tracking - Devised and project managed January’s #VEGPLEDGE TTL campaign, including organic & paid social content plan, UGC competition, e-CRM, website takeover, influencer IG and YouTube campaign and brand uplift studies
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Skills
  • Strategy Development
  • Account Directing
  • Influencer Marketing
  • Project Management
  • Campaign Management
  • Analytics
  • Digital
  • Team Management
  • Creative Strategies
  • Content Management
Education
    U
    U
    1st Class HonoursUniversity of Birmingham
    Birmingham, United Kingdom
    Media, Culture and Society (BA)