About me
Creative, forward thinking, results-focused, strategic thinker with 12 years+ experience in digital, social media and content marketing across lifestyle, FMCG, automotive and food/retail verticals in fast-paced media and creative agency environments. I have a proven track record for successfully delivering award winning, integrated strategies and activations and pride myself on the strong relationships I build with my clients, agencies and teammates.
Currently a Senior Account Director at Communicator London managing the Brown Forman portfolio and various other beverage brands.
Projects
- Food Waste Fighting NPD Collaboration rescuing "Past Crop Beans" from otherwise going to wasteSo proud to announce our new CARAVAN COFFEE ROASTERS x Oddbox Rescue Blend coffee using Caravan's 'past crop' beans that may have otherwise gone to waste. It's been a real education, learning about the food waste issues that different industries face, outside of our usual fruit and veg. I'm so glad to be part of a company whose mission it is to fight this food waste, and be lucky enough to be in a position to help give these rescued products a good home.
Projects credited in
- Starbucks Pumpkin Spiced Latte Autumn 18INVOLVEMENT: I created the ideas, designed, illustrated and animated an initial collection of 8 GIFs to promote the highly anticipated, annual classic Pumpkin Spiced Latte (PSL), the GIFs were such a success the client invested more budget into a further 2 collections of GIFs! HIGHLIGHTS: • Within 48hrs the gifs were shared 1 million times. A week later, we hit 4 million. By the end of the month we’d tipped 11 million with shares from the UK, France, India, Brazil Australia. • The campaign en
Work history
Partnerships Marketing ManagerOddbox
London, United KingdomFull Time
Founded partnership marketing at Oddbox in 2021; scoping out the opportunity, devising and implementing Oddbox’s partnership strategy, including eCRM swaps, reciprocal inserts, social media collaborations, sampling, B2B collaborations, NPD and selling partner products as add-ons.
Responsible for new business development and partner relationship management, negotiating commercial relationships and devising and project managing holistic co-branded marketing campaigns.
Brand Marketing ConsultantOddbox
London, United KingdomFreelance
- Partnerships Manager
- Managing Influencer marketing programme, developing 2021 strategy and improving efficiencies to more performance-based approach to maximise ROI and subscriptions
- Implementing Brand Tracking reporting and managing social listening buzz tracking
- Devised and project managed January’s #VEGPLEDGE TTL campaign, including organic & paid social content plan, UGC competition, e-CRM, website takeover, influencer IG and YouTube campaign and brand uplift studies
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Skills
- Strategy Development
- Account Directing
- Influencer Marketing
- Project Management
- Campaign Management
- Analytics
- Digital
- Team Management
- Creative Strategies
- Content Management
Education
U
U
1st Class HonoursUniversity of Birmingham
Birmingham, United Kingdom
Media, Culture and Society (BA)