SIMPLE
To deliver on Ballantine’s global brand positioning ‘Stay True’, we developed a series of collaborations with inspirational creatives who embody the ‘Stay True’ spirit and created the world’s largest animated GIF.
CREATIVE
We travelled to Rio de Janeiro to create the fourth global #StayTrue Story for Ballantine’s. Working with globally-renowned ‘GIF-ITI’ artist INSA, we embarked upon a uniquely ambitious art project; to create the world’s largest animated GIF.
The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2.Inspired by graffiti artist INSA’s iconic ‘Looking For Love…’ heart design, the huge paintings were captured via a satellite orbiting 431 miles above earth and were transformed – by INSA – into a moving piece of animation.
Documented in a short film, ‘Ballantine’s Presents INSA’s Space Gif-iti’ was premiered through a global exclusive with Mashable and supported by a comprehensive PR push across key global media titles, leveraging talent and brand social channels.
IMPACT
7.5 MILLION+
Views globally to date
150
Pieces of coverage across multiple titles including Mashable, BBC, Daily Telegraph, Discovery Channel, PSFK and Creative Review
AWARDS
Webby Awards 2015
The Lovie Awards 2015 Gold: Branded Content
Campaign BIG Awards 2015 Silver: Best Food or Drink Campaign
Social Buzz Awards 2015 Finalist for: Best Innovation
Cannes Lions 2015 Finalist for: Branded Content
Official Honouree: Branded Content