About me

Creative marketing and communications professional with over ten years’ experience in conceiving, managing and delivering innovative campaigns for global brands and agencies. A passionate team player, focused on story-led creativity. Expert in campaign strategy, brand messaging, content creation and multi-channel programming. Driven by creativity, credibility, collaboration and results.

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Projects credited in

• 7

  Red Bull x Notting Hill Sound System & FloatNurtured a long standing partnership with Notting Hill Carnival & Mangrove Collective, producing Manrgove Carnival Truck and and 2,000 capacity staged event - Red Bull Sound System.
• Red Bull Music FestivalRed Bull Music Festival London assembled 100+ artists over 16 events across four weeks of activity, covering live gigs, concept shows, club nights and talks.
• 10

  Stay True Stories - Insa's space Gif-itiCLIENT: BALLANTINE'S
• 33

  Notting Hill Carnival with Red Bull MusicEverybody knows London’s biggest and loudest party is Notting Hill Carnival! Big carnival player Red Bull commissioned Fanatic to join them and photograph official content for their 2 days of events. Fanatic photographers spent the entire weekend grinning ear to ear whilst shooting this incredible event, the atmosphere is incomparable! All Images © Fanatic
• 16

  Red Bull: Notting Hill Carnival, 2019Red Bull commissioned myself, via Fanatic, to officially cover their 2 days event. Client: Red Bull Music Creative: Fanatic
• 14

  Red Bull Music OdysseyShot as part of team FANATIC for Red Bull. We covered the whole event through the journey along the Thames. 9 photographers, 50 artists, 6 boats, 1 Speed boat, 1 Penthouse and one Helicopter. By far one of the most challenging projects I've been a part of.

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Work history

Culture DirectorWarm Street
Feb 2021London, United KingdomFull Time
Previously freelance - now full-time with Warm Street as of July.
Culture Communications ManagerRed Bull
Mar 2017 - Aug 2020London, United KingdomFull Time
Communications lead across all Culture, Dance and Social Innovation initiatives, managing internal team and two agencies. Responsibilities include: campaign ideation and amplification strategy, internal pitching and stakeholder meetings, cross-market management/activation, key messages and narratives, asset creation, creative briefing, content planning across owned & third-party channels, influencer engagement, budget management, project evaluation.

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