After the success of #ChristmasSoWhite and #EasterSoWhite, we couldn't not tackle another white-washed tradition, Summer.
In partnership with Selma Nicholls from Modelling Agency 'Looks Like Me' and with huge support from 14 agencies within the marketing community, Selma, Nadya, Nathalie and Wren set up a photoshoot to show different representations of the Summer experience.
The shoot was focused around celebrating the diversity of modern day Great Britain through families from the Looks Like Me books as they each enjoyed the festivities of Summer.
Normal for one is not normal for all.