At a moment in time where the fashion industry was starting to take notice, at a time where now more than ever there were a lot of people getting air time for what women wear, from the British Foreign Secretary to The French Tennis association it was fitting for the Modist to take the reigns as a platform celebrating nothing more complicated than the universality of a woman’s choice. A choice to live life through the female, not male gaze, a gaze that sees people as people, a gaze that empathizes with and celebrates instead of objectifies the female form.
Fashion with a point of view, style without sacrifice.
Sunshine worked closely with The Modist team to articulate their point of view in a powerful and impactful way, but a brand is at its most powerful when complemented by what it does as much as what it says. Along with the brand manifesto, Sunshine and The Modist shot the #alamodist campaign; a fashion forward take on all the surprisingly diverse faces, bodies and styles that can make a modest silhouette, speaking to women who choose to dress modestly for whatever their reason.