I am a London-based Creative & Copywriter. I currently work at Mother with my partner, Oscar Gierup. Before this, I worked with Advertising & Entertainment agencies, Sunshine and Free Turn. I’ve covered integrated campaigns, brand ethos, original Film & TV, exhibitions and experiences - across everything from fashion to football.
Projects credited in
- H&M Studio SS19 - an immersive fashion collection launch.For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for an immersive narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these discoveries led to a series of spec
- Zalando Beauty | Launch Campaign 2019Sunshine teamed up with Zalando in late 2018 to launch their exciting new beauty offering, ‘Unleash your Beauty’. The campaign celebrates individuals who express their personality and make-up preferences no matter their age, gender or social conventions. It encourages everyone to unleash their inner beauty, embrace a love for individuality and liberate themselves from any expectations.
- Sunshine partner with female led luxury fashion brand, The ModistIn July 2018, The Modist came to Sunshine to help define their brand point of view and launch it in a meaningful and impactful way, helping them use the power and influence of fashion and their brand story to spearhead cultural progression. We needed to redefine ‘modesty’ from a conversation laden with cultural baggage, to a fashion forward silhouette and empowered choice for all women everywhere.
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- Copywriting Editorial
- Creative Concepts
- Creative Direction
- Creative Advertising
- Fashion Advertising
- Luxury Branding
- Advert Creation
DiplomaBerghs School of Communication
- Stockholm, Sweden
I spent a few months studying in Stockholm on the Advanced International course at Berghs learning and putting into practice: strategy, ideation, copywriting, art direction and design thinking.