Luke Keeling

Luke Keeling

CreativeLondon, United Kingdom
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Pip Jamieson
Camilla Mathis
Sunshine Company
Luke Keeling

Luke Keeling

CreativeLondon, United Kingdom
About me
I am a London-based Creative & Copywriter. I currently work at Mother with my partner, Oscar Gierup. Before this, I worked with Advertising & Entertainment agencies, Sunshine and Free Turn. I’ve covered integrated campaigns, brand ethos, original Film & TV, exhibitions and experiences - across everything from fashion to football.
Projects credited in
  • H&M Studio SS19  - an immersive fashion collection launch.
    H&M Studio SS19 - an immersive fashion collection launch.For the launch of the H&M Studio SS19 collection, we invited 72 global influencers to Sedona, Arizona for an immersive narrative adventure. Over 48-hours, an original story played out in the real world, blurring the lines between fiction and reality. It began the moment our audience arrived, with a mysterious package. Everything that followed was a complete surprise – from scripted scenes and secret messages to unexpected encounters and hidden rooms. All these discoveries led to a series of spec
  • Zalando Beauty | Launch Campaign 2019
    Zalando Beauty | Launch Campaign 2019Sunshine teamed up with Zalando in late 2018 to launch their exciting new beauty offering, ‘Unleash your Beauty’. The campaign celebrates individuals who express their personality and make-up preferences no matter their age, gender or social conventions. It encourages everyone to unleash their inner beauty, embrace a love for individuality and liberate themselves from any expectations.
  • Sunshine partner with female led luxury fashion brand, The Modist
    Sunshine partner with female led luxury fashion brand, The ModistIn July 2018, The Modist came to Sunshine to help define their brand point of view and launch it in a meaningful and impactful way, helping them use the power and influence of fashion and their brand story to spearhead cultural progression. We needed to redefine ‘modesty’ from a conversation laden with cultural baggage, to a fashion forward silhouette and empowered choice for all women everywhere.
Work history
    Wieden+Kennedy logo
    Wieden+Kennedy logo
    London, United KingdomFreelance
    MediaMonks logo
    MediaMonks logo
     - London, United KingdomFull Time
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  • Copywriting
  • Copywriting Editorial
  • Creative Concepts
  • Creative Direction
  • Creative
  • Creative Advertising
  • Fashion Advertising
  • Luxury Branding
  • Lifestyle
  • Advert Creation
  • Advertising
    DiplomaBerghs School of Communication
     - Stockholm, Sweden
    I spent a few months studying in Stockholm on the Advanced International course at Berghs learning and putting into practice: strategy, ideation, copywriting, art direction and design thinking.