Superdry LCM AW14 Fashion Show & Party - Digital Strategy, Social Media & Influencer Management

Worked on whilst employed as a Digital Strategist at London agency, Mission Media. The party and fashion show is an annual tradition for Superdry and featured DJ Nick Grimshaw and a guestlist including Samuel L. Jackson, Luke Evans and London's top fashion journalists and bloggers. I worked on Digital Strategy pre-event and implementing live social coverage on the day, alongside communicating key messages to influencer, celebrity and client guests.