Creative thinking, strategic, and a highly professional Account Director with over eight years fashion, lifestyle and consumer communication agency experience.
Projects credited in
- Cath Kidston Christmas 2013 Giant Gift & Taxi Stunt - Content Production & Digital StrategyDuring my time at Mission Media, I was able to support this wonderful festive stunt for one of my favourite brands, Cath Kidston. I was involved with supporting content production, digital strategy and social media coverage. The stunt involved a giant gift, with a countdown clock located at Marble Arch, when the countdown finished, a fleet of branded taxis escaped offering customers a free lift to the new London Flagship store. The even also featured carol singers, fake snow, roasted chestnuts a
- Superdry LCM AW14 Fashion Show & Party - Digital Strategy, Social Media & Influencer ManagementWorked on whilst employed as a Digital Strategist at London agency, Mission Media. The party and fashion show is an annual tradition for Superdry and featured DJ Nick Grimshaw and a guestlist including Samuel L. Jackson, Luke Evans and London's top fashion journalists and bloggers. I worked on Digital Strategy pre-event and implementing live social coverage on the day, alongside communicating key messages to influencer, celebrity and client guests.
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Account DirectorWe Are Example
- Sydney, AustraliaFull Time
Example is a brand strategy, marketing, PR and design agency with clients spanning across hospitality, travel, entertainment and lifestyle. I led the PR team, launching meaningful brand experiences, ensuring each campaign undertook a holistic service model to create truly integrated brand solutions. Client portfolio included national and local hospitality brands – Merivale and Australia Venue Co, chain eateries and local bars, Diageo brands including Smirnoff and Johnnie Walker and nationwide culinary festival brand – Nine Food Events (Good Food Month and Night Noodle Market), which partners with Australia’s best restaurants, food businesses and world-class chefs.
Account DirectorMission Media Ltd
- London, United KingdomFull Time
Mission Media is an international communications agency with offices in London, New York and LA. I joined as a Senior Publicist and progressed through the company to an Account Director, in which I had ten direct reports in the fashion and lifestyle team. Client portfolio included Amazon Fashion, Monsoon, J Crew, Accessorize, Tiffany & Co, InterContinental Hotels and Resorts, Amazon.co.uk and Diageo Premium Portfolio.