Cath Kidston Christmas 2013 Giant Gift & Taxi Stunt - Content Production & Digital Strategy

During my time at Mission Media, I was able to support this wonderful festive stunt for one of my favourite brands, Cath Kidston. I was involved with supporting content production, digital strategy and social media coverage. The stunt involved a giant gift, with a countdown clock located at Marble Arch, when the countdown finished, a fleet of branded taxis escaped offering customers a free lift to the new London Flagship store. The even also featured carol singers, fake snow, roasted chestnuts and a wonderful photo story for the press.