• Gabby Leon

As part of a wider innocent initiative to encourage staff to be more sustainable, I created this little alphabet. It’s based on simple things everyone can do to help keep climate change below 2 degrees. The alphabet has since been picked up by Do Nation and is now being used across some of their campaigns targeted at BCorp members and their employees. The challenge of creating the sustainability alphabet, other than finding something sustainable beginning with N (I don’t think Naked Tuesday will ever become a thing), was to try to create the simplest visual representation of each concept as a single letterform.

Project Tags


  • Innocent logo


    • Retail