TAG Heuer Connected

We worked with TAG Heuer to define, design and develop the software experience of the TAG Heuer Connected Modular 45, a luxury smartwatch that is completely customisable, and the supporting Android app released globally in 40 countries in March of 2017.
Time is precious for the younger generation. In an always-on world where immediacy is the new norm, time disappears in an instant. The moments that matter – those that give time meaning – become the ultimate luxury and social capital.
As TAG Heuer’s timepieces have been central to exceptional moments throughout human history, our creative idea was to harness the adaptability of connected technology to craft the ultimate timepiece that provides every owner with access to the best watch that assists them in making any given moment exceptional.
Become a master watchmaker and craft your own custom watch face – down to the finest details, using the TAG Heuer Studio. Select a horological watch type such as a 3-Hand, GMT or one, two or three counter Chronograph as a starting point. The rest is up to you. With over 4,000 combinations, the TAG Heuer Studio ensures that the Connected Modular 45 is truly something you can call your own.
Switch your watch face between 30 iconic, TAG Heuer, archive designs to make every occasion exceptional. Watch faces include a GMT with its dual timezone which is perfect for an overseas weekends away. It’s your time, your way.
The right information you need, when you need it. Stay ahead with live updates all within an authentic TAG Heuer watch face. Populate up to three watch counters with your favourite Android Wear apps, or choose pre-populated designs from our hand-selected partners. It’s the best of Swiss watchmaking meets smart Silicon Valley technology – all tailored to your time-keeping needs.
For more information visit here

Selected Coverage

Project Tags

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for James!

Add comment
Group Creative Director at AKQA
Senior Designer at AKQA
Art Director