Take Fucking Risks: The Pub Crawls

89% of ads are immediately forgotten. Why? Because nobody’s sticking their neck out. How could Mellor&Smith change this? Rather than sit on our backsides moaning, Mellor&Smith decided to shake up the industry by starting Take Fucking Risks - a creative event giving a voice to speakers who have taken risks to get where they are today. My role included taking fucking photos and film; including editing all imagery post event. I also assisted the Event Organiser, before, during and after each event.