Ted Baker x Rude Studio

As the world began to return to “normal” & Ted opened their doors once again. We wanted to be No Ordinary Brand, drive brand love & awareness in the COVID19 era. By being bold and trailblazing, with an authentic partner. Through a partnership with Rude Studios we created the following designs and rolled out across all digital channels and select stores. Store safety messaging used the Rude Studio treatment to reflect the sentiment of the prints. Overall the re-opening campaign had the edge on peers across stores and digital​ & was energizing and positive both internally and externally.