Jess is a brand strategist and marketer based in London, United Kingdom.
She is now part of the founding team at new skincare startup Gentle Human
Jess built an extensive career honing her expertise creating brand partnerships with global brands, such as Universal Music during her time at Perry Ellis, and as Brand Marketing Manager, in-house for British fashion brand Ted Baker. What sets Jess apart is her collaboration of creative energy and industry knowledge, which she uses to create and execute marketing and growth solutions for brands.
Jess has worked across an assortment of multi-disciplined, creative campaigns and brand partnerships; building brand strategies, raising awareness, strengthening and pivoting positioning as well as launching bold, first of their kind campaigns. All of which have been underpinned by her comprehensive understanding of the global industries of fashion and culture.
Jess prides herself on being observant of current and future trends, which enable her to pioneer global firsts for brands; creatively delivered through innovation and insight. Jess is well versed in cross functional collaborations with a variety of stakeholders and C-suite level leadership, which have enabled her to implement complex and best in class teams and projects based on the client’s needs.
Talent includes; Abraxas Higgins, Akinola Davis, Campbell Addey, Ghetts, Jack Garret, Jack Guinness, Jordan Stephens, JP Cooper, Oh Wonder, Prides, Sherrie Silver, Slaves, Kojey Radical.
Brand Partners Include; Adidas, Bambuser, Clubhouse, Footlocker, Island Records, IWC Schaffhausen, London Warehouse Events, Lyle & Scott, Oswald Boateng, Puma, Space Ibiza, Sundown Festival, Universal Music.
Projects
- Ted Baker x Rude StudioAs the world began to return to “normal” & Ted opened their doors once again. We wanted to be No Ordinary Brand, drive brand love & awareness in the COVID19 era. By being bold and trailblazing, with an authentic partner. Through a partnership with Rude Studios we created the following designs and rolled out across all digital channels and select stores. Store safety messaging used the Rude Studio treatment to reflect the sentiment of the prints. Overall the re-opening campaign had the edge on pe
Work history
G
G
Co Founder & CEOGentle Human
United KingdomFull Time
J
J
Brand Marketing ConsultantJessica Anastasi
London, United KingdomFull Time
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Skills
- Advertising
- Events
- Presenting
- Brand Management
- Marketing Strategy
- Project Management
- Strategic Planning
- Creative Direction
- Communications
- Consumer Behavior
- Creative Thinking
- Strategic Marketing
- Campaign Strategy
- Brand Partnerships
- Creative Partnerships
Education
Fashion ManagementLondon College of Fashion, UAL
- London, United Kingdom