Francesca Liu
Available

Francesca Liu

Senior CopywriterLondon, United Kingdom
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Pip Jamieson
James Cundill
Lisa Berenson
Francesca Liu
Available

Francesca Liu

Senior CopywriterLondon, United Kingdom
About me
A Creative Copywriter with a wealth of experience in insight-driven marketing. I’m currently creating all marketing collateral at Ted Baker, at their HQ in London, England. Prior to that, I worked at global advertising agency Ogilvy and Mather, writing everything from press releases and POS to product tags and social posts. Most recently, I oversaw brand narrative across print and digital platforms at The&Partnership.
Projects credited in
  • Ted Baker x Rude Studio
    Ted Baker x Rude StudioAs the world began to return to “normal” & Ted opened their doors once again. We wanted to be No Ordinary Brand, drive brand love & awareness in the COVID19 era. By being bold and trailblazing, with an authentic partner. Through a partnership with Rude Studios we created the following designs and rolled out across all digital channels and select stores. Store safety messaging used the Rude Studio treatment to reflect the sentiment of the prints. Overall the re-opening campaign had the edge on pe
Work history
    Ted Baker logo
    Ted Baker logo
    Lead Creative CopywriterTed Baker
    London, United KingdomFull Time
    The&Partnership logo
    The&Partnership logo
    Creative CopywriterThe&Partnership
    London, United KingdomFull Time
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Skills
  • Copwriting
  • Art Editor
  • Copywriting Editorial
  • Digital Advertising
  • Content Creatiion
  • Advertising Content
  • Editorials
  • FMCG
  • Automotive Advertising
  • Ad Copywriting
Education
    C
    C
    Major 1: English (creative Writing and Journalism). Major 2: Cultural and Media StudiesCardiff University
     - Cardiff, United Kingdom