Wolff Olins designed the corporate code of conduct for employees at Swedish telco company, Telia.
We were briefed to engage 26,000 employees over 13 countries in a code of conduct, a challenging task, and a test of the new creative expression.
For Telia, we saw it as an opportunity to nurture an internal culture based on responsibility and positivity.
We created “Don’t Do This At Work”. A series of playful stories in the format of the animated gif about what you “shouldn’t” do at work.