The 59th D&AD Annual is now live, published in a free-to-access digital format.
We believe in making awe-inspiring creativity accessible. Every piece of D&AD winning work is an opportunity to learn and be inspired. That's why D&AD Annual 2021 explores this year's Pencil winners in more breadth and depth than ever before, with insights from the craftspeople and creators, alongside perspectives from voices who lend unique context and meaning.
Find out how the judges differed in picking their favourite winners in the Judges' Curations, or save your own favourite projects with our new Curations feature. Most importantly, it's all for you for free. Stimulate your creativity. Discover new ideas. Dive in to the D&AD Annual.
Following an exceptionally challenging period for the creative industries, particularly for emerging and young talent, last year we published the 58th Annual in an exclusively digital format, transforming the publication into a more widely accessible resource for the global creative community. Reaching over 75,000 users to-date, 12,000 of whom are in the 18-24 age category, the 2020 Annual has enabled D&AD to fulfil a core mission by reaching as wide an audience as possible, and inspiring and supporting emerging talent in new ways.
"The most notable addition to the Annual is a series of editorial pieces which feature a variety of perspectives on this year’s winning work"
The D&AD Annual has always served as a source of inspiration, education and celebration, and this year’s free digital publication goes a step further with new features and a content series that promotes two-way conversation between D&AD and the global industry. The new ‘My Curations’ feature enables users to save their favourite projects and articles which are shareable via email and social media and serve to stimulate dialogue around inspirational creative work. The feature sits alongside D&AD Judges’ own curations which highlight work that stood out to them.
“Expert voices have addressed topics ranging from the cultural production of the Black diaspora, exploration of Gen Z's relationship to media and branding, rise of gaming and the role of typographical craft in cultural inheritance”
The most notable addition to the Annual is a series of editorial pieces, which feature a variety of perspectives on this year’s winning work. D&AD has invited creative thinkers with diverse expertise to offer insights and context to themes in the 2021 Award-winning work, providing opinion from a variety of professional perspectives and lived experiences. Across 10 editorial pieces, expert voices have addressed topics ranging from the cultural production of the Black diaspora, exploration of Gen Z's relationship to media and branding, the rise of gaming, and the role of typographical craft in cultural inheritance, all told through the lens of this year’s Pencil winners.