Projects
- The D&AD Digital Annual 2020D&AD launched the 58th D&AD Annual for free, in an exclusively digital format. Continuing to showcase the best creative work from across the design and advertising industry, the digital Annual offers additional interactive features that provide a deeper, more contextualised exploration of the best creative work produced in the last year. Following an exceptionally challenging year for the creative community, D&AD decided to publish the 58th Annual as a free digital platform in a move to transf
Projects credited in
- The 2021 Annual is hereThe 2021 Annual is here – with free insights and new perspectives into the winning work4
- D&AD Annual 2022The D&AD Annual is a free-to-access, digital deep-dive into the key themes and creative processes explored via Award-winning work in 2022. Designed by Studio Dumbar, this year’s Annual introduces individual rankings that recognise creatives’ personal performance at this year’s Awards, as well as downloadable digital certificates personalised to all credited winners. As part of D&AD’s mission to stimulate creative learning as a lifelong process integral to creative practice and increase its acce
Work history
Head of ContentD&AD
London, United KingdomFull Time
Content Consultant / Editor-in-ChiefD&AD
- London, United KingdomFreelance
As a content consultant / editor-in-chief, I reimagined the iconic D&AD Annual as a digital product for the first time in its 58-year history. From concept through to launch, I led on content and editorial strategy. My work included:
• Developing an overall content strategy to turn the D&AD annual digital
• Briefing Studio Dumbar, an innovative Rotterdam based digital design studio, on design and UX vision and requirements
• Commissioning a suite of editorial content including: video interviews, written round-ups and reports
• Commissioning and editing in-depth analysis and theme reports with insight agency Neighbourhood. This work analysed 1000+ winning entires to identify eight key themes with dedicated reports.
• Developing social strategies for the launch moment and ongoing promotion
• Organising digital archiving through the Web Archive/The British Library
The first digital D&AD Annual is the most widely accessible in the association’s history, celebrating creative excellence represented in the professional awards, and also sharing learning and insights at a time many students are learning remotely. See it at: www.dandad.org/annual/2020
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Skills
- Writing
- Editing
- Producing