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Writer - Editor - Creative Strategist (freelance) Previously: Serpentine Galleries Digital Content Editor M&C Saatchi/The House of Peroni Senior Editor/Producer I have developed content strategy and digital editorial and social media projects for Serpentine Galleries and M&C Saatchi. I am also a creative producer, writer and editor. My editorial work has appeared in/on: Port Magazine, Interview Magazine Russia, Interview Magazine Germany, AnOther Magazine, anothermag.com, Dazed & Confused, Dazed Digital, Vanity Fair, Flaunt Magazine, A Magazine Curated By, Afterzine (UK Contributing Editor), The Arts Council-sponsored publication Market Project book,125 Magazine, Ponytail Magazine, The New British, Voyage D'Etudes, Phaidon.com and Art Slant Street. I have written/edited copy and/or produced content for: M&C Saatchi, Spring Creative, Joyn Agency, Seven Publishing, RTW, Mulberry, Burberry, House of Fraser, Monsoon, Topman, Net-a-Porter, The Outnet, Mr Porter, Aubin & Wills, Jack Wills, Sainsbury’s Tu, Carhartt, Serpentine Galleries. www.laurahavlin.com laurahavlin[at]gmail[dot]com
For examples of my work and a list of brands and publications I have worked for see www.laurahavlin.com. Brands and publications I have worked for during this period include: AnOther, Protein, Orlebar Brown, Matches Fashion, Ergo id (Mo:vel shoes), SSENSE.com.
• Managing the digital channels of Serpentine Galleries – web and social media content and strategy • Managing artist digital takeovers • Managing commissioning and creating content • Liaising with press to place unique, exclusive or commissioned content with the right media outlets (e.g. placing a video work with NOWNESS) • Partnering with digital organisations to produce new content that amplifies the Serpentine’s presence (e.g. partnering with 15 Folds on an #EXTINCTION themed GIF chain to coincide with the Serpentine Extinction marathon)
Senior Copywriter/Editor and Deputy Editor Working on a successful Boots pitch and then on M&C Saatchi's flagship editorial project The House of Peroni. The House of Peroni was a 365-day-a-year digital magazine that showcased rising contemporary Italian talent in art, design, fashion and music. It also had biannual residencies that see some of this talent brought to life with immersive exhibitions, installation pieces and live events. • Worked on conception stages for website/residency • Continued to write/edit/commission/produce and manage digital and print content • Sourced new talent: musicians, photographers, artists, designers, chefs etc. • Produced video content • Edited copy for web/print • Placed content with media outlets • Worked with strategy team to build editorial and social strategy
• Managed/commissioned/edited daily web content • Managed social media (features writer since August 2011)
• Sole/first sub editor on Mr Porter’s product pages • Developed house style guide • Held ultimate responsibility for the accuracy of copy on the product pages
My Vintage Style column on anothermag.com explored the cultural and historical significance of the style of a fashion icon from the past, often putting this into the context of this person's work, relationships and beliefs. This was an extremely popular column that consistently rated as one of the most read. I gave up this column in February 2012 to pursue another role. This column still exists on anothermag.com but has been written by a different writer since March 2012. I have written freelance for both Dazed and AnOther and have also worked as a freelance Sub Editor for Dazed & Confused magazine and Dazed White Label since then.