THE 3RD AGE OF LIGHTING

  • Cristina Ferraz
The 3rd age of Lighting is a visionary idea I developed for Philips Lighting as part of its thought leadership strategy.
It is a story about light. About how light revolutions always had a great impact on mankind evolution itself. And how we have the privilege of being first-row witnesses to the last-known light era, the 3rd age of light.
The 3rd age of lighting is about engaging people on the importance of lighting. It is about sharing the excitement of the next light revolution.