Using mind reading antlers to get the answers…
Body Shop came to us with a simple task: let guys know that they no longer need to feel stumped when buying gifts for their lady friends this Christmas.
It’s a common misconception that women are notoriously hard to buy for – you just need to know where to start.
So, for all the bewildered fellas out there, we created a film for BodyShop with YouTuber and all round nice guy, Jim Chapman, to show the world what women want under their Christmas Tree this year.
Jim launched the campaign on his YouTube channel with a video asking for possible gift ideas for his fiancée. But he needed a little help from his 1.9m subscribers.
Jim asked them to tweet their worst ever presents to him using #giftrescueteam- with the best of the 2,000 responses being invited to join Jim in an experiment with the Body Shop to find out how women react to different gifts.
With the help of some Japanese mind reading antlers that measure you brain waves and reflect how you are feeling, we got to work. Jim and his newly recruited #giftrescueteam set a conveyor belt in action showcasing the most incredible to the downright terrible gifts.
The antlers don’t lie…The Body Shop has the answer to your present woes! And we had a helluva lotta fun making it.