ONLINE — Using approved brand and new guidelines I was responsible for applying new direction to the existing web platform. I created new PSDs applying new brand direction and colour palette before supplying to the developers.
During the lead up to the launch of The Dots I created a fun and engaging ‘count down’ teaser social media campaign. Selecting imagery from creatives found on the platform I married each with a different tagline explaining what The Dots does. ‘Dotted’ count down type was overlaid to reinforce the ‘dots’.
OFFLINE — Designed and rolled out all offline marketing collateral taking new identity to production. Created two new generic business cards ‘Join’ and ‘Connect’ based on brand guidelines and toolkit. Applied brand concept to bag, supplied finished artwork for print and designed badges which were worn by VIP’s at The Dots launch party held at the Ace Hotel London.