The Guardian Jobs: Find good company

National B2B & B2B campaign in print and digital. Brief: As a challenger in the recruiter market, Guardian Jobs needed to stand out to be heard. Where most job sites focus on the individual benefit of finding the right role, I had to show that Guardian Jobs is different. Idea: When the place you work values the same things as you, everybody wins. We paired charming illustrations with clever copy to engage a wide audience. I collaborated closely with the illustrator, my CD and the client to achieve the perfect match of concept and copy. Results: The multi-channel campaign smashed acquisition and engagement in January for consumer and trade, helping Guardian Jobs beat its Q4 target for the first time in 5 years.