The House of Peroni - June 2015
Inspired by the Italian Piazza – a space within the city that forms the heart and soul of Italian social life – this Residency featured a metropolitan garden teeming with food, drink, music and more.
Think La Dolce Vita minus the Trevi Fountain and you’re part-way there. We enlisted the help of fashion set designer Simon Costin (who once designed catwalks for Alexander McQueen) who helped to recreate the style of an Italian piazza, with people-watching an all-important part of the experience.
This was my last piece of work at M&C Saatchi. I was Lead Creative alongside the Head of Design. I came up with the idea and all comms for La Piazza before the incredible PR team brought it to life.
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