The Sunday Times Food social media videos restyling

Revision and curation of the new line of food videos for social media channels of Sunday Times Food Magazine
THE BRIEF
ST Food has for a few years produced food videos for their Facebook and Instagram pages that complied with the 'top-angle' style of current recipe videos.
The Digital Editors commissioned our team with the task of re-styling the videos, to create a high profile, authentic and rustic product, to attract the sophisticated audience they we're targeting.
Myself and my dedicated team of producers and editors created brand new mood-boards and visual concepts, we fully re-styled titles and graphics, we hired new professionals freelancers and organised an high-end film shoot. The project, end to end, was succesfully delivered all over the course of a month.
We produced, directed & supervised the post production of six food videos that were launched as the last publication of The Dish.
Still Frames from the shoot:
MOOD BOARDS EXAMPLES

Team Credits

Carlotta Merzari

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  • Content producer
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Isabel Steuble-Johnson

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  • Agency Producer
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Luisa Carnello

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Simonluca Fraioli

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Eleanna Santorinaiou

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Ern Herrmann

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  • cinematographer
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Benjie Aguilera Brown

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Companies

  • The Sunday Times

    The Sunday Times

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    • Newspaper

Project Tags

  • Social Media Marketing
  • Social Media Campaign
  • foodfilm
  • Food
  • Recipes, Video, Branded Content
  • Re-design
  • commission
  • Video
  • Facebook
  • Instagram