The Sunday Times Food social media videos restyling

  • Carlotta Merzari
  • Luisa Carnello
  • Isabel Steuble-Johnson
  • Simonluca Fraioli
  • Eleanna Santorinaiou
  • Ern Herrmann
Revision and curation of the new line of food videos for social media channels of Sunday Times Food Magazine
THE BRIEF
ST Food has for a few years produced food videos for their Facebook and Instagram pages that complied with the 'top-angle' style of current recipe videos.
The Digital Editors commissioned our team with the task of re-styling the videos, to create a high profile, authentic and rustic product, to attract the sophisticated audience they we're targeting.
Myself and my dedicated team of producers and editors created brand new mood-boards and visual concepts, we fully re-styled titles and graphics, we hired new professionals freelancers and organised an high-end film shoot. The project, end to end, was succesfully delivered all over the course of a month.
We produced, directed & supervised the post production of six food videos that were launched as the last publication of The Dish.
Still Frames from the shoot:
MOOD BOARDS EXAMPLES